SEO SET UP

 

SEO SET UP

Search engine optimization (SEO) is the process of improving your website's performance and visibility in search engines like Google. The goal is to rank higher in organic (unpaid) search results. Here are some steps you can take to set up SEO for your website:

Keyword research

Find the keywords and phrases your target audience uses to search for products, services, or information related to your business. This research can help inform your content and marketing strategies.

On-page optimization

Align your website's content, structure, and HTML elements with your target keywords. For example you can include keywords in your page title URL meta description, H1 text and content.

Link building

Get other websites to link to your site creating backlinks. This helps search engines find and rank your pages.

Technical SEO

Help search engines find crawl and index your content efficiently. For example you can make sure your site is mobile-friendly. 

Other steps you can take include:

Choosing a concise and effective domain name

Outlining your site structure and architecture

Setting up Google Search Console and other tools

Studying your SEO competitors

Creating content optimized for SEO

Promoting your website

Finding and fixing website

 issues

SEO in marketing

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration content relevance and link popularity so its pages can become easily findable more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

SEO a marketing job

SEO remains a critical digital marketing strategy for enhancing online visibility driving organic traffic and achieving various business goals. It's a dynamic field that requires continuous adaptation to changes in search engine algorithms and user behaviors.

SEO for beginners

SEO (search engine optimization) is the process of improving the performance experience and authority of your website so it can gain better visibility in search engines like Google. Specifically SEO is about ranking higher in organic (unpaid) search results. Not paid or sponsored results

example of SEO

The most common example of on-page SEO is optimizing a piece of content to a specific keyword. For example, if you're publishing a blog post about making your own ice cream, your keyword might be “homemade ice cream.” You'd include that keyword in your post's title, slug, meta description headers and body.

Does SEO really work

SEO only works when you use the current best practices. When you do this Google and other search engines will increase your website's ranking leading to an increase in traffic and in turn conversions. But when you do SEO incorrectly it does not work.

I do SEO yourself

Yes, you can do SEO yourself! DIY SEO involves managing all aspects of SEO in-house, including tasks like researching keywords optimizing your site monitoring rankings setting up analytics and more. Search engine optimization (SEO) doesn't always require help from an specialist

How to SEO on Google

Get started with Search: a developer's guide

Find out how Google sees your site.

Check your links. 

Check how you're using JavaScript. 

Keep Google updated when content changes. 

Don't forget about the words on the page.

Tell Google about other versions of your content. 

Control what content Google sees.